What We Do
Your partner for bespoke communications
→ rooteed in strategy, shaped by focus, defined by authenticity
PR CONSULTING & STRATEGY
WHY?
One cannot not communicate - this is exactly WHere strategic public relations comes into play.
Every company, target group and industry follows Different rules, has different goals and opportunities.
ANALYSE thoroughly, know your why and Define your aim, Plan accordingly, Execute precise, evaluate outcome:
the right PR makes a decisive contribution to the success of a company.
Sustainably.
Positive Effects
of pr for your business
external STakeholders
Aimed at customers, media, general public:
- Image & Reputation: Building and maintaining a positive corporate image
- Trust & Credibility: Transparent communication increases trust in the brand and leadership
- Awareness: Visibility in media and the public enhances reach
- Customer Loyalty: Authentic stories create closeness and sympathy
- Employer Attractiveness (Employer Branding): Good PR attracts talent
- Competitive Advantage: Companies perceived as credible and innovative stand out from competitors
internal stakeholders
Targeting employees and corporate culture:
- Motivation & Identification: Employees feel engaged and part of the brand
- Transparency & Trust: Clear communication reduces uncertainties and rumors
- Culture & Values: Corporate values are reinforced and lived internally
- Employee Retention: Strong internal PR increases loyalty and reduces turnover
- Knowledge Sharing: Relevant information reaches everyone quickly and efficiently
How?
Success Factor Focus
With Concrete planning of communication activities.
Based on a thorough analysis of your company and its market environment:
- We understand our TARGET GROUP and their needs
- We consider framework and requirements of our industry and environment
- We define our USP – our unique selling proposition
- We know WHY we act
- We keep a crystal-clear GOAL in sight
Do you need consulting for your comms?
Let’s work together to develop a clear communication strategy
- aligned with your corporate goals
- as a lever for your market positioning
- To strengthen your employer brand
- in harmony with your marketing activities
Advisory and implementation support in
Strategy & Conception
- USP, AIM, Reputation
- positioning, networking
- Employer branding
- Culture development
Media
- Press relations
- Media training
- Social media
- Corporate influencer coaching
Events & Engagement
- concept development, management
- fairs, corporate, exibitions
- Sponsoring, Partnerships
- Corporate social responsibility
Interim PR management
Flexible expertise
when you need it most
How?
As an experienced PR professional, I step in quickly and reliably.
With strategic expertise and hands-on implementation.
Typical scenarios where I support you
- Temporary coverage of a PR vacancy
- Building, expanding or optimizing communication structures
- Leading Change Comms during transformation processes
- Professional onboarding and support for new team members
- consulting in the Recruiting of Public relations vacancies
- Short-term project assignments requiring expertise and focus
Why?
Your advantage
You gain flexibility, expertise and immediate added value.
without long ramp-up times.
I take on time-limited projects at short notice, depending on availability.
International projects welcome (german native, english fluent, basic italian).
Change communication
What?
Change Communication is the targeted, structured communication support of transformation processes in the context of:
- Restructuring and reorganization
- Mergers & acquisitions (M&A)
- Introduction of new technologies
- Strategic shifts
- Cultural or value change
Why?
GOALS OF CHANGE COMMS
Create transparency: Explain why the change is happening
Provide orientation: Clarify the direction and implications for stakeholders (employees, customers, partners)
Foster acceptance: Reduce resistance and turn those affected into active participants
Build trust: Minimize uncertainty and counteract rumors
Maintain motivation: Encourage employees to actively shape and support the change
How?
face the change
I am your partner and help you navigate through the process.
from start to finish and beyond with my customized change package.
my 5-step change communication package
phase 1: the basis// Preliminary & North star
1. analysis
Assess the initial situation, including key facts, challenges, stakeholder landscape, timiing
2. concept
Develop a step-by-step strategic communication masterplan, aligned with the phases of the change project, including target group–specific measures (we can answer Why, what, if)
phase 2: the action// implementation & Way forward
3. measures
Plan and implement tailored actions (workshop design, coaching, communication guidelines, Q&A prep, change agents training)
4. monitoring
Provide ongoing process support during the transformation, assess changes and adapt masterplan and measures accordingly
phase 3: the new normal// nextwave culture
5. integration
Evaluate results, ensure sustainable acceptance, reinforce long-term impact, plan next steps for continuous improvement and culture-fit
Crisis Communication
Why?
Should we anticipate crisis
Staying ahead through planning, faster response times and enabling self-help - these are the key success factors of effective crisis communication.
Typical Crisis Scenarios:
- Workplace accidents
- Product or production failures
- Contamination in food or consumer goods
- Reputational damage in media or social channels
Why?
Should we anticipate crisis
Staying ahead through planning, faster response times and enabling self-help - these are the key success factors of effective crisis communication.
Typical Crisis Scenarios:
- Workplace accidents
- Product or production failures
- Contamination in food or consumer goods
- Reputational damage in media or social channels
How?
plan ahead to be prepared
I support you in developing a tailored crisis package, including process charts, action guidelines, messaging frameworks and clearly defined responsibilities.
my 3-step crisis communication package
phase 1: plan ahead
1. definition
Identify the issues and situations that could trigger a crisis in your company
2. concept
Develop a comprehensive crisis package with processes, communication plans, and clear guidelines
phase 2: prepare Yourself
3. simulate
Through a facilitated workshop, we simulate a real crisis scenario.
This ensures that your team is prepared and able to act quickly, confidently and in alignment when the unexpected happens.
Leadership communication
Let’s give your message a face - your face
Concrete. Sustainable. Strategic. With clear goals and focus.
Do you want to:
- Strengthen your expert status and build trust in your brand?
- Increase your company’s visibility?
- Leverage networking and employer branding in a targeted way?
Positioning
is the key: as a strong leader, role model and trailblazer.
At the center are personalized, systematically planned communication activities at management level (CEO, board, executive leadership, owner).
Why?
Transparency: foster understanding & acceptance, Communicate goals, strategies, decisions
Trust: Make appreciation visible and strengthen relationships.
Identification: Inspire employees and boost their engagement with the company.
Let’s WALK THE TALK - and define YOUR way
→ with clear strategy, topic development, media training, networking and personal branding.